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Statista

the advertising market: Digital Dethrones TV

ID: 201712061553

In 2017, worldwide digital ad spend finally beat TV. It reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by market intelligence compiled by Magna Global. And the upward trend in digital ad spend is likely to continue, reaching a possible $348 billion in 2022, while TV is set to stall.